1)
Where are you likely to have bottlenecks in your service
delivery or manufacturing process and how will these be anticipated and
addressed?
The
most likely step in the process where bottlenecks could occur is during the
arrival or checking stage of the process.
The bottleneck could occur if too many guests arrive at the hotel at the
same time and want to use the reception area for check-in. To alleviate this potential bottleneck, the
hotel will offer guests the option of online check-in as well as provide self-service
kiosks in the lobby area for check-in.
2)
Describe the lead/lag times that characterize the
fundamental operating cycle in your business?
The lag time for the
operational cycle ranges from 2 to 6 weeks.
3)
Explain how any seasonal production loads will be handled
without severe dislocation (e.g., by building inventory, using part-time help
in peak periods)?
The
proposed venture will not be affected by seasonal fluctuations due to its
location, Atlanta whose lodging industry is not affected by seasonal
fluctuations.
4)
What quality consistency issues exist and how will
consistency of quality be ensured? What controls exist, for instance, to ensure
every burger is cooked exactly the same?
The
major quality issue will be guest service.
To ensure a high level of service quality the hotel will develop a
handbook with service standards and service policies. In addition, all potential employees will
undergo a battery of interviews (at least four) to ensure that they have the
right attitude to fit with the organization’s service oriented culture. In addition, formal training programs from
orientation through on the job training programs will be established with the
following goals in mind:
- To create
service awareness and understanding of the importance of quality standards
and consistency in delivering service to guests.
- To build
internal customer morale, confidence, professionalism and loyalty to the
company.
- To instill
the desire to maintain and improve customer service skills.
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