Based
on the interviews that you conducted, in this exercise, I would like you to
post a table which summarizes findings from your interviews in relation to
every interviewed customer.
1)
Summarize findings from your interviews based on the stages of buyer behavior
process.
|
|
Need recognition
|
Information Search
|
Purchase
|
Post Purchase
|
|
Interview
1
|
Exclusivity
Safety
Convenience
|
Travel intermediaries
|
Varies-2-6weeks
|
N/A
|
|
Interview
2
|
Exclusivity
Safety
Convenience
|
Travel intermediaries
|
Varies
|
N/A
|
|
Interview
3
|
Exclusivity
Safety
Convenience
|
Travel intermediaries
|
Varies
|
N/A
|
|
Interview
4
|
Exclusivity
Safety
Convenience
|
Travel intermediaries
|
Varies
|
N/A
|
|
Interview
5
|
Exclusivity
Safety
Convenience
|
Travel intermediaries
|
Varies
|
N/A
|
Summarize findings from your interviews
based on the stages of buyer behavior process.
In
general, based on the interviews conducted, the following were uncovered:
The decision
to purchase lodging accommodations for the targeted segment was based on convenience
of location, accessibility to place of work, shopping and attractions. The purchase decisions were made through
travel intermediaries and purchases are made between 2-six weeks prior to
usage/consumption.
Hi Lenny,
ReplyDeleteIt seems like your responses are very uniform among all of your interviewees. I would suggest further research regarding demographics, just in case your responses my be skewed due to your location. Where I live, everybody seems to work on their own vehicles, but in New York, this is probably not the case. So, I would conduct further research to make sure all customers responses are accurate, and to do that I would do more interviews.