This exercise was very insightful as it reinforced the
notion that there is little differentiation in terms of products and services
in the luxury segment of the lodging industry at the core, tangible, expected
levels. Thus, this reinforced the idea
that differentiation and competitive advantages can be gained at the augmented
product level. For me, this finding was
the most interesting. I am pleased with
the final results, but as always, I am open to suggestions.
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