|
Salary & Wages
|
$110,000.00
|
|
Dues, memberships &
subscriptions
|
$4,000.00
|
|
Familiarization Trips
|
$10,000.00
|
|
Operating Supplies
|
$5,000.00
|
|
Postage & Overnight Delivery
Charges
|
$3,400.00
|
|
Printing & Stationary
|
$6,000.00
|
|
Promotion
|
$15,000.00
|
|
Telecommunications (telephone)
|
$3,600.00
|
|
Trade Shows
|
$12,000.00
|
|
Training
|
$3,000.00
|
|
Travel-Meals & Entertainment
|
$10,000.00
|
|
Collateral Materials
|
$12,000.00
|
|
In-House Graphics
|
$8,000.00
|
|
Brochure & Sales Kit
|
$10,000.00
|
|
Public Relations Events
|
$10,000.00
|
|
Website Development
|
$4,000.00
|
|
Paid Web Advertising
|
$25,000.00
|
|
Search Engine Optimization
|
$4,000.00
|
|
Print Advertising
|
$12,000.00
|
|
Office Supplies
|
$3,000.00
|
|
|
|
|
TOTAL EXPENDITURES
|
$270,000.00
|
Wednesday, April 20, 2016
MARKETING: Budget
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Hi, That is a very detailed list of expenditure. But just as always finance works not all of the money needed is always available to spend all the time. I think there is enough room in the budget to shrink and just be effective. For instance $25000 for paid web advertising seems a lot of money to spent on that medium for a startup. In my opinion and for the nature of your business you can easily substitute it with buying targeted email list and using email campaigns which are equally or even better alternatives.
ReplyDeleteI don't know if I would agree on the advertisement budget. Since you own no assets and you make money selling time at other people's residences, the bottom line is this is an online business. 25k is totally appropriate for advertisement. You need to quickly develop name recognition. Its kind of like Tviago
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