After reviewing the feedback from my peer, I decided to incorporate one of the comments as I believe it will add value to the concept. The comment was to allow customers who want to further customize their stay by giving them the option to bring their own personal items such as furnishings is they desire. My reasons for electing to incorporate this idea is:
1. It will help to reinforce the core of the concept-customer customization
2. By incorporating this idea, it will add value to the concept
3. The idea will also differentiate the concept from its competitors.
Proprie Chamaeleo will be a boutique-style hotel that offers guests extended stay services. The name of the concept Proprie Chamaeleo suggests that like a chameleon, guests will have the ability to “blend” into their living space through customization and personalization of their living space, the guestroom. As such, the hotel will offer guests the option of selecting from four design and color themes for their guest room prior to arrival. Based on guests’ requests, appropriate furniture, linen, lighting, drapery, fixtures and other interior design features will be used to convey requested themes. Essentially, the proposed solution to the problem identified will be an extended stay boutique style hotel that provides customers a unique signature experience since it will offer extended stay guests the ability to personalize their living spaces and make it truly a “home” away from home. Existing hotels lack the ability for guests to impact, influence or personalize the guestroom or living space. Instead, guests typically reserve and stay in “cookie-cutter”, one style fits all guestrooms. These guestrooms are usually similar in size, décor and ambiance. The idea for the concept grew of the trend of travelers seeking unique residential platforms when they travel, especially when they travel away from home for extended periods. As such, the hotel will provide guests with the option of selecting from four design and color themes for their guest room prior to arrival. Based on guests’ requests, appropriate furniture, linen, lighting, drapery, fixtures and other interior design features will be used to convey requested themes. As such, the key elements of the customization will be the color selection of the various types of linens, terry, drapes and lighting. In addition, guests who want to bring their personal; items such as furniture will be allowed to do so. The hotel will assist in the shipping of such items.
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