COMPANY: Product Service Mix

Product Service Mix

The property will comprise 100 all suite style guestrooms.  As such, each guestroom will have a clearly defined sleeping area, a living area, kitchenette and bathroom.  Figure 4 below provides a schematic of what each room’s layout will look like.  All guestrooms will have a king size bed along will pull-out sofas that can be used as beds.  For a fee, roll-away beds will be available upon request. 

The proposed property will offer the following amenities facilities and services:

·         Business Center

·         Concierge Services

·         Free In-room Safes

·         Cable & HBO

·         Free Wired & Wireless Internet

·         In-room irons, ironing boards & hairdryers

·         In-room dining service

·         Laundry on-site

·         Valet dry-cleaning

·         Local telephone services

·         Housekeeping services

·         On-site parking (garage)

·         Vending machines

·         50 seat & 10 stool lobby lounge/bar

·         100 seat restaurant

·         2,400 square feet of meeting space (can be converted to be a movie theater)

·         Full-service spa

·         Fitness Facilities

·         Outdoor pool and whirlpool (seasonal)

·         Sundry Shop

Variations of guestroom themes

Food & Beverage and other outlets

The property will have a small market/sundry shop located adjacent to the front desk/registration area. The property will also include a bar in the lounge area of the lobby that consists of 10 bar stools along with 50 seats. This area will be utilized as a social gathering space.  The bar will be positioned to appeal to guests and their associates. The bar, restaurant, business center and sundry will be outsourced to appropriate vendors that fits the theme and concept of the hotel.  The figure below provides a photograph of a sample bar configuration.

Sample bar view

Schematic view of the suite style guestroom

Meeting Space

Since a significant percentage of the hotel’s demand will comprise guests in entertainment industry and corporate personnel, the hotel will include meeting space in the following configuration: a total of 2,400 sq. ft. of available indoor meeting space, dividable into 3 separate rooms, each of which can be converted into a movie theater.