COMPANY: My Company and Product

History, Concept, Mission & Objectives

Chamaeleo Proprie, the proposed hotel will be a 100 guestroom facility located in Smyrna, Georgia.  The property is anticipated to open in 2018 and is expected to feature an outdoor pool, bar/lounge, business center, food and beverage and meeting facilities, a spa and a fitness center.  The hotel will only operate the rooming functions of the facility since all services and facilities will be outsourced.   The proposed hotel will sit on an attractive site that is easily accessible from major highways and roads and is located in an upscale suburban neighborhood, in close proximity to downtown Atlanta. Sources of demand for the property include guests requiring extended stays, and as such, the hotel will target members of the sports and entertainment industry as well as commercial travelers requiring extended stays.   Unlike existing extended stay facilities, the hotel will provide guests with the option of customizing or personalizing their guestroom by selecting from four different color themes. 

The concept grew out of the need for the travelling public, particularly extended stay customers (guests staying at a hotel for periods exceeding ten days) from the entertainment community wanting the ability to customize their living space-the guestroom and make it feel like home during such stays.  Having worked in hotel development for some time, it has been brought to my attention on several occasions that clients, particularly high paying clients are requesting the ability to customize their guestrooms during hotel stay. 

The mission of the company is: “To provide personalized experiences for our guests”

The main objectives are:

1.       To be recognized as the premier hotel company for providing exceptional customizable services

2.       Create memorable experiences for all stakeholders by satisfying the needs, wants and desires of our discriminating customers.

3.       To conduct business in an ethical manner

Value Proposition

·         For the Chamaeleo Proprie, its unique selling proposition is the best quality service and value achieved through personalization of service derived from customization of service and services cape.